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Promote Your Services With Image Red
E-mail and traditional paper based campaigns from Image Red
The 4 P's
At Image Red we refer to this as the marketing mix which we can use to craft your
marketing plan.
The four Ps model is most useful when marketing low value consumer products. Industrial
products, services, high value consumer products require adjustments to this model.
Services marketing must account for the unique nature of services.
Industrial or B2B marketing must account for the long term contractual agreements
that are typical in supply chain transactions. Relationship marketing attempts to
do this by looking at marketing from a long term relationship perspective rather
than individual transactions.
- Product: The product aspects of marketing deal with the specifications
of the actual goods or services, and how it relates to the end-user's needs and
wants. The scope of a product generally includes supporting elements such as warranties,
guarantees, and support.
- Pricing: This refers to the process of setting a price for a product,
including discounts. The price need not be monetary - it can simply be what is exchanged
for the product or services, e.g. time, energy, or attention.
- Promotion: This includes advertising, sales promotion, publicity,
and personal selling, branding and refers to the various methods of promoting the
product, brand, or company.
- Placement (or distribution): refers to how the product gets to
the customer; for example, point-of-sale placement or retailing. This fourth P has
also sometimes been called Place, referring to the channel by which a product or
service is sold (e.g. online vs. retail), which geographic region or industry, to
which segment (young adults, families, business people), etc. also referring to
how the environment in which the product is sold in can affect sales.
Image Red use the 4 P's structure as a base to create your email campaign / paper based
campaign. Working with yourselves we will identify how these elements
can be used in your business model to achieve your aims and grow your business.
At Image Red we do 2 types of email campaigns.
Basic Package
The basic package consists of us taking stock of exactly what it is you are want
to say in your campaign and designing an email that will both get to your customers
and inform them without being to obtrusive. We then send a copy of the email to
each one.
Advanced Package
The advanced package does the basic package but has these additional benefits.
- MAXIMISE your response rates with our easy-to-use, ‘point and click’ Dynamic Content
feature
- Turn clicks into CONVERSIONS by tracking recipients from your emails right through
your website
- Plug your own in house database directly into the campaign
With the advanced package you can also perform analysis on the success of your campaign.
- Who opened your email
- Who clicked through to your web site
- Where they went on your site
- Who ‘converted’
- Your campaign ROI.
Please fill in our enquiry form on the right hand side for a free no obligation
discussion on what Image Red can do to help you achieve your sales targets.
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